About Viridian Capital Advisors
In June 2014, Viridian Capital Advisors, LLC (“VCA”) was founded as one of the earliest financial and strategic advisory firms in the cannabis sector, with a team of seasoned investment bankers and analysts who brought capital raise, M&A and advisory transaction experience to the cannabis industry. We surrounded ourselves with an Advisory Board comprised of former President’s, CEO’s and C-Suite executives from some of the largest companies in the CPG, Big Brand and Private Equity industries, including Diageo, Proctor & Gamble, Anheuser Busch, Mars Wrigley, Dixie Brands, Pantheon Partners and Conde Nast.
To date, the Viridian team has closed approximately $250 million in financings and over $650 million in M&A transactions. We’ve performed several dozen strategic advisory, valuation, financial modeling and board development assignments.
Our team has advised, financed, founded, bought/sold and took public scores of companies over the past thirty years. Creativity and perseverance are the foundation of the cannabis industry and a defining characteristic of the Viridian culture and our investment banking professionals.
Our advisors are world class entrepreneurs and held C-level positions at leading companies in beverage/alcohol (President, Diageo NA), entertainment (Chairman, Live Nation), private equity (Senior MD, Pantheon Partners), wealth management (CEO, Tiger 21), and advertising (Group President, Conde Nast). They bring great knowledge, strategy and experience to our corporate clients as board members and investors.
*Marijuana remains illegal under federal law. The Federal Government does not recognize marijuana to have any medicinal values. Marijuana cultivation, possession, consumption, sales, and distribution are illegal under federal laws and also certain state laws. Please note that there are differences in marijuana laws from one state, county, or city to another.