Viridian is the corporate finance, M&A, and strategic advisory practice that has helped build the modern cannabis capital markets. We prepare companies to raise, sell, and scale.
Investors, acquirers, and strategics are increasingly focused on the U.S. cannabis marketplace to deploy capital and build scale. Scott Greiper — Founder & President, Viridian Capital Advisors
Viridian was one of the first dedicated investment banking and advisory practices built for legal cannabis and CBD. We work with operating companies, investors, lenders, buyers, and sellers.
Before a client goes to market, our advisory practice helps "institutionalize" the business: a professional board, defensible financial models, credible valuation work, and a real exit strategy. When it's time to transact, our investment banking practice raises capital and executes M&A through our New York broker-dealer, Bradley Woods & Co. Ltd.
Our Advisory Board draws on decades of senior operating experience from companies including Diageo, Procter & Gamble, Anheuser-Busch, Mars Wrigley, and Condé Nast — brought to bear on cannabis enterprises building for the long term.
Decades of financial experience guide the path from an early-stage business to an institutional one.
A sample of engagements across capital raising and M&A.
Quarterly and semi-annual reads on cannabis capital markets, drawn from Viridian's proprietary deal database.
A full breakdown of Q1 2026 M&A, equity, and debt activity — including the sector's post-rescheduling-optimism refinancing wave and a look ahead to Q2.
A comprehensive H1 2026 review covering the Schedule III reclassification, the Q1 refinancing surge, and a quieter Q2 as operators awaited the June DEA hearing.
Best Investment Research — "Viridian has collected and aggregated the world's largest database of cannabis deals." — Benzinga
"The Viridian team was by our side throughout the capital raise process and helped us source and negotiate the optimal debt financing. The market intelligence from the Viridian Cannabis Deal Tracker was instrumental in negotiating the best transaction."
Ryan JennemanCEO, THC Design"We especially want to thank the team at Viridian Capital for their sage counsel on valuation and deal structures throughout the M&A process that helped guide us to a successful close."
Jordan WeissCEO, Green Coast Hydroponics"We thank Scott Greiper and his team at Viridian Capital for their guidance and perseverance in completing our Series A and Series B financings. Data from the Deal Tracker guided us in understanding our value and the optimal deal structure."
Morris DentonCEO, Texas OriginalViridian is consistently asked to speak at, and co-host, some of the industry's most attended conferences and webinars.