Meet Our Team

Viridian Capital Advisors is pleased to announce that Mr. Peter Rosenberg has joined its investment banking team as Head of Mergers & Acquisitions. As a well-known cannabis private equity investor with a senior leadership background in investment banking, Peter brings a unique combination of deep cannabis industry expertise alongside a successful career in leveraged finance, M&A and capital raise transactions.
In January 2017, Peter joined Merida Capital Partners, a leading New York City - based cannabis private equity fund, as a partner and member of the Investment Committee.

There he was responsible for business development, transaction execution, and portfolio monitoring and brought to the firm investment banking experience in the consumer products, distribution and specialty retail sectors.

Prior to Merida Capital Partners, Peter had a successful 28 year career in the financial services industry.  At Duff & Phelps, a global corporate finance and advisory firm, he was a Managing Director in the Consumer and Retail Merger and Acquisitions Group. Before this, he was a Managing Director with Wells Fargo Securities, a global corporate and investment banking firm, where he was responsible for sourcing and executing financing and mergers and acquisitions transactions for independent and financial sponsor-backed middle market companies. Previously, he established and managed the San Francisco office for Barrington Associates, a boutique mergers and acquisitions advisory firm. Prior to Barrington, Peter was a Director at Salomon Smith Barney, focusing on corporate finance and mergers and acquisitions transactions for West Coast consumer product, specialty retail, financial services and industrial companies. He graduated magna cum laude from the University of Colorado with a B.S. degree in Business and Administration and was a member of the Beta Gamma Sigma academic honor society. Peter holds Series 7, 24, and 63 securities industry registrations and lives in Mill Valley, CA.

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