In the area of investment banking, Viridian Capital Advisors can deliver services that match the needs of our clients. VCA has the experience necessary to be a trusted investment banking advisor.
- Deal Sourcing: The Viridian Capital Advisors team and advisory network is composed of leading executives and product managers in a variety of industries who bring to our clients expertise directly applicable to the emerging cannabis sector. We track several hundred cannabis-related companies and monitor their customer traction, development progress, and capital raising plans. We utilize this network to source investment opportunities for larger cannabis companies or cannabis-focused funds as well as capital raising opportunities for our clients.
- Access to Capital: Viridian Capital Advisors, through its association with Pickwick Capital Partners, can assist in raising capital to achieve growth. We have successfully raised over $400 million for clients (both public and private companies) and have a deep network of investors in private equity funds, venture capital funds, hedge funds, strategic corporate funds, and family offices.
- Mergers & Acquisitions: We plan and execute both buy-side and sell-side M&A strategies to help our clients build their businesses through strategic acquisitions as well as provide exit opportunities through strategic sale processes.
Viridian Capital Advisors offers a full range of corporate development services, from strategizing and sourcing to integration and operations and helping cannabis-related companies accelerate growth.
- Corporate Planning: The VCA team considers clients’ strategic plans and identifies avenues for growth, both organic and inorganic, in creating a corporate development framework. VCA also provides financial and market analysis supporting rationales for acquisition, development, or partnership strategies.
- Management and Board Augmentation: When required, we provide access to qualified candidates to enhance our clients’ management teams and boards of directors. We have a deep network of candidates that add visibility, industry reach, and new business development to our clients. The potential additions to clients’ management teams or boards of director provide the knowledge, expertise, and talent that can accelerate the growth trajectory of their businesses.
- Corporate Restructuring: We provide a comprehensive range of restructuring activities for clients geared towards increasing shareholder value, including refocusing corporate assets, spinning off assets, and reorganizing operations to create regional presence.
Data, Analytics, and Market Intelligence
Over the past several years, Viridian Capital Advisors has collected, analyzed, and curated a database of over 1,000 capital markets transactions (capital raise and M&A transactions) in the cannabis industry that we leverage into actionable market intelligence for constituents in the cannabis industry.
Viridian Capital Advisors offers a wide range of customized programs that provide valuable opportunities to increase the visibility of our clients’ companies in the cannabis industry.
- Company Reports: VCA publishes company reports leveraging our long-standing track record as a leading provider of market intelligence in our areas of expertise. These reports serve to help establish clients’ firms in the marketplace and support new business development. The reports includes a comprehensive overview of a client’s business, including technology, competitive positioning, market differentiation, sales strategy, business model, and comparable company valuation analyses. The report is widely distributed to news outlets such as Yahoo! Finance, Bloomberg, Reuters, and Seeking Alpha.
- Plan and Execute Investor Outreach Strategy: Viridian Capital Advisors helps create the strategy for and drive the execution of client’s investor relation efforts to enhance their visibility, transparency, communication, and relationship with the investment community, all while utilizing an institutional approach to messaging and communicating with the Street. This includes press releases, public relations, non-deal roadshows, media assistance, and white papers/legislative initiatives.
Viridian Capital Advisors offers integrated strategic development consulting to help clients better position themselves in the cannabis market. We deliver key strategic insights that help companies capitalize on their business model.
- Comprehensive Business Development Services in the Public Sector: Through our assistance in working and communicating with agencies such as DOJ, FBI, US Department of State, DEA, and other federal, state, and local agencies, we help our clients in understanding client requirements, current and future legislative environments, mission needs, and funding capabilities.
- Comprehensive Business Development Services in the Legal Commercial Market: We provide clients assistance with introductions to contracting opportunities vertically. Through access to our network of chief executive officers and decision-makers in a variety of cannabis industry firms (i.e. cultivation, retail, financial, security, ancillary products, biotechnology, real estate, and software), we assist our clients in establishing industry relationships.
- Access to Strategic Channel Partners: Due to the recent development of the cannabis sector, many enterprises frequently lack the resources to employee an effective direct sales model and to provide sales support in the form of training, service, and maintenance. Through introductions to our network of cannabis dispensary and cultivation integrators, as well as third-party vendors, VCA helps our clients scale and support business development initiatives.